media h/w

"Film titles can be great fun. In them we see the bond between the art of filmmaking and graphic design — and perhaps visual culture as a whole. They have always served a greater purpose than themselves: to move the overarching story forward. Whether you are a motion graphic designer, a digital artist or a connoisseur of design, we hope you are inspired by these film titles and the ideas they suggest to your own creative endeavors. At the end of this post, you’ll find a listing of relevant typefaces and Web resources."

this is a interesting quote as it links the film to a piece of art. for example when making a title sequence you will need to show your  artistic side. the art of the filmmaking in a title sequence makes you look at film in a different way as the art of design can express different things.

"As movies grew more popular, their titles evolved. Movie producers invested considerable sums in film production and sometimes resorted to fixing a dog of a film by rewriting the inter-titles. For a time, “film doctor” Ralph Spence (1890–1949) was the highest-paid title writer in the industry, earning $10,000 a picture for his one-liners."

this quote is very important to the film industry as it was title sequences become much more important, its say that they spent a lot of money which shows that producers new that they are very important to film as they spent a lot of money on them knowing that they would make money from it.

"A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his title sequences: montage, live action, cut-out paper animation, typography in motion, to name a few. Whatever technique he used, Bass summarized the film as a metaphor that often shone with creativity. (In January 2010, David Peters, Kai Christmann and Dav Rauch, all of Design Films, gave two presentations on the work of Saul Bass at the 12th Future Film Festival in Bologna, Italy.)

In an interview, Kyle Cooper listed three opening sequences that made a big impression on him. Saul Bass’ title sequence for the 1962 film “Walk on the Wild Side” (watch on MySpace) was among them:"

this quote shows how big the title sequence was becomming and that many people was interested in the work of saul bass. for example kyle cooper was very interested in his work. people like dav rauch changed the way it was presented and gave it two way to be presented.

"The title sequence for the 2009 adaptation of the comic book “Watchmen” drew a loud response from the public. It creates an alternate history, depicting the involvement of superheroes in all major events of post-World War II America. The sequence was shot by the film’s director Zach Snyder, while credit for the title’s integration goes to yU+Co:"

this quote shows that a title sequence can be used in all different types of genres as in watchman it brings all the comic book characters together. its also a different way of presenting a title sequence as most title sequences dont give to much away about characters.

"Throughout the history of cinema, film titles have evolved with the film industry, as well as with social trends and fashion movements. But the measure of a title design’s quality is the same now as it was in the silent era. Whatever function they perform, titles remain an essential part of film."

i like this quote becuase it shows how far title sequences have come and that it is a part of the film industry. it also show the technology involved in it.